6 Secrets to Building and Scaling Company Culture

What are your secrets to building and scaling your company culture?

The success of companies like Starbucks, Zappos, and Disney in building inspiring and coveted company culture has opened the eyes of the real estate industry. More and more real estate companies are focusing on company culture to not only attract and recruit the right REALTORS®, but to enhance the customer experience. I asked a few industry leaders how they are building and scaling culture at their companies, and here are their insightful tips.

Stacie Staub, the CEO, Founder, and Owner of West and Main Homes has excelled at creating a successful company culture. She explained that "At West + Main, we hire for culture, not production. As a result, the right agents find us, and we love going to work every day because we honestly enjoy every agent that we work with!"

Maximillian Diez, the VP of Real Estate Operations at Movoto told me, "Culture is hard, but it starts with finding the right people. Over the last 20 years, I have learned that people are the most essential ingredient to a successful culture. Company culture is more about the enjoyment of others and the belief that we can make someone else's professional life easier. All that said, company culture starts from the leadership and the duty of the entire company to maintain a healthy environment for success."

Do you hear a pattern?

Laurie Davis, is an Owner, Broker, and REALTOR® at Better Homes and Gardens Real Estate Lifestyle Property Partners. Her company focuses on trust. "Our goal is to build a culture of trust. We want our agents to feel like our office is the safe place to ask questions, be creative, learn from each other and just enjoy being."

Joe Schutt, co-founder, broker/owner of Unit Realty Group and a full-service Realtor®, shared a unique tactic that I find very admirable! "Being open and leading with giving. Giving back to your agents, your community and in everything you do. We give back in so many ways at Unit Realty Group and it starts at the top. I love when one of my agents gives back without asking. I have an open phone policy and my agents know they can reach out to me anytime with any questions and not feel bad about doing it. They also know they have other outlets if I am not immediately available. By being open and leading with giving, everything else falls into place."

Susan Lewis, Director Of Learning And Development at LAER Realty Partners shared, "Listening to their challenges--creating culture between agents, between our offices and in the community. We offer after breakfast and after hours networking for agents and support them in any community/charity events they want to participate in."

Alyssa Hellman, the Founder of Compass South Consulting, believes that culture is a shared responsibility. "It starts with personal connection. If you don't have that, you don't have anything. People in the company have to know their presence matters. That starts with leadership creating that culture, but it is a responsibility of everyone within the company to uphold that standard and maintain that culture."

What is the secret to company culture? Maybe it's not about rewards and affirmations, but more about making people feel valued. Join us on our Facebook page to tell us what YOU think the secret to a great company culture is!

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