Making the Most of Your Community Involvement

You know all the real estate trends of your community. You are an expert at all the market stats of your area. But are you using your knowledge of the community itself to help build your business?

If not, learn how to start now.

1. Build a Local Business Directory

With the level of knowledge you have of your community, you definitely know which businesses to recommend to your clients. But have you actually made use of that knowledge? Being able to recommend everything from a reliable electrician to a wonderful catering service not only positions your company as a trusted resource in all things home to your clients, but builds a strong relationship with these other businesses. That means that when you recommend them, they remember. And they will in turn be much more likely to recommend your firm (or use you themselves!). It's a win-win-win situation.

2. Host a Community Event

You know the power of hosting events for your customers and prospects for your business, but what about for your community? You can easily build your business and give back at the same time. Instead of just hosting a private barbecue for your clients, why not organize one for charity and invite your clients and the community at large? Choose a local charity that resonates with you and you will not only be getting an opportunity to stay top of mind with those current clients, but also to connect with new contacts and to establish yourself as part of the community you work in. Create an email invite, send to all of your relevant contacts, and do some good!

3. Share Your Community Involvement

Whether you have planned a community event like above, or find a way to give back in a more private way, sharing this with your contacts is a wonderful way to demonstrate your commitment to the area you serve. You help out your community because you are invested in it – let people know! Share on your social networks, blog, and via your newsletter. You'll spread the word about your commitment and draw more people to your website in the process!

There you have it, three simple ways to make the most of your community involvement for your business. You are involved anyway, why not make that involvement do more for you? Everyone stands to benefit, so don't wait to get started.

To view the original article, visit the IXACT Contact blog.