REAL Trends Launches 2018 Real Estate Website Rankings

REAL Trends, Inc. released today the top residential real estate brokerage, team and association/MLS websites in its 2018 REAL Trends Website Rankings. If you're looking to redesign or revamp your website, these are the best of the best and worth emulating!

This year, the REAL Trends web consultants reviewed nearly 130 residential real estate websites solely based on their excellence in the following categories: Best Overall, Best Video Strategy, Best Design, Best Property Detail Page, Best Community Page, Best Mobile Experience and Best Association Website. In addition to the brokerage and team websites, for the first time ever, REAL Trends also ranked Realtor® association websites. "Our team analyzed all aspects of these websites, everything from brand messaging, transitions between desktop to mobile, design, navigation and the user experience," says Brent Driggers, web strategist for REAL Trends.

"A brokerage's or team's website is often the first interaction a real estate buyer or seller has with the firm. It's important that it be clear, attractive and easy to use," says Steve Murray, president of REAL Trends. "REAL Trends web consultants have spent the last three months reviewing 130 brokerage and team websites to rank them in six critical areas. Real estate brands now have the ability to see the very best residential real estate websites from across the country and compare their websites to these sites. It is a valuable tool to be able to benchmark one's own website efforts with their peers.

William Pitt Julia B Fee Sotheby's International Realty, a luxury real estate brokerage serving Connecticut, New York and Massachusetts, has won best overall website for 2018. William Pitt Sotheby's was named best overall for its modern, one-of-a-kind web presence that is truly captivating. "William Pitt uses compelling design attributes such as animations, hover effects, strong imagery, market data and video that transitions smoothly from desktop to mobile," says Driggers. William Pitt also ranked No. 1 for Best Community Page.

The winners in each category were:

Best Overall
William Pitt Julia B Fee Sotheby's, Connecticut

Best Community Pages
William Pitt Julia B Fee Sotheby's, Connecticut

Best Design
The Agency, California

Best Mobile
Compass, New York City

Best Property Detail Pages
Compass, New York City

Best Video
Core NYC, New York City

Best Association Website
Virginia Realtors

REAL Trends selected the top 10 brokerage or team websites in each category in this year's rankings. To view the top 10 in each category, go to http://realtrendswebrankings.com.

Submissions from both teams and brokerages were accepted online. Websites were judged using a list of criteria in five critical areas including mobile experience, use of video, neighborhood and community pages, property detail pages and design. Sites that scored highest in all five areas were named Best Overall.