Tips for Selecting Your First Video Project

Overwhelmed by the thought of your first real estate video marketing project? We've got you covered with a host of ideas, helping you build a solid foundation to ensure a maximum return-on-investment with your upcoming video marketing campaign.

What Real Estate Video Marketing Projects Should Be at the Top of Your To-Do List?

How-To and Top-10 Videos

How-to and list-style videos are uber-popular, growing 70 percent year-over-year. Capitalize on short attention spans, time shortages, and the inherent desire for categorized, easy-to-assimilate information. Toss these to the top of your to-do list, being certain to pack them with valuable information that establishes you as an authority in the real estate arena.

Property Listing Videos

The 'no-brainer' of real estate video marketing, footage of listings at all price points posted to YouTube, your website, and social media boost your Google rankings, expand your reach, and increase brand awareness.

Agent Profile Videos

Self-promotional videos showcasing your agents' knowledge and trustworthiness help potential clients establish an emotional connection and sense of loyalty to your firm – even before the first in-person point of contact.

Customer Testimonials

Nothing says you're great at what you do like the heartfelt testimony of satisfied clients. Powerfully persuasive, they build your credibility, increasing prospect interest. Build up your marketing arsenal with as many of these on your site, landing pages, email and social platforms as possible.

Neighborhood Lifestyle Videos

Help prospective buyers envision what life might be like in a neighborhood by showcasing area amenities from dining to shopping and recreation, simultaneously demonstrating your in-depth local knowledge.

Q&A Videos

What questions do your clients have about the buying or selling process? Create a video Q&A, showcasing your expertise, impressing clients, and boosting your online presence.

Still stalling on your real estate video marketing endeavors? One minute of video generates four times as many listing inquiries and equates to 1.8-million words of web-based press. Opportunity is wasting!

To view the original article, visit the Properties Online blog.