The Unseen Perks of a Strong Broker Tech Platform

It's 2018. Having strong technology at the foundation of your brokerage isn't something nice to have. It's a necessity. The benefits of incorporating great technology tools into your brokerage landscape are obvious:

• Increased agent productivity
• More leads
• More transactions
• Increased agent morale and retention

There also are strong advantages that come with a solid tech solution that often aren't considered when ramping up your tech arsenal. A few of these secondary advantages include:

• Recruiting
• Adoption
• Consolidation of technology platforms
• Significant monthly savings as a result of consolidation

Buzzworthy Solutions

It's no secret that agents talk to each other. They talk about which technology platforms make life easier and which ones induce ulcers. By deploying technology that increases efficiency and drives more leads (think automation and SSO), the right solution platforms can easily establish strong street cred among other top agents and teams.

Adoption numbers also skyrocket when a technology platform proves its worth by actually doing what it's supposed to do. Good tech can easily reach an adoption rate around 70 percent.

Worthwhile Change

Deploying new broker tech usually means replacing a piece of tech that wasn't working for you and your team. Whatever headaches agents might have over learning a new platform can be mitigated by having a solution that actually works.

For example, brokerages that implement the kvCORE Platform can eliminate as many as 21 ancillary technology tools they previously used. (That's right. 21.)

The money saved by consolidating your tech can more than pay for the new technology platform that replaces them. In addition to saving a brokerage thousands of dollars a month, the hassle for agents to sign in to multiple tech platforms disappeared, which naturally increased agent adoption.

To view the original article, visit the Inside Real Estate blog.