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Combating FSBO: 3 Reasons Why Agents Rule

You know why you matter to the seller, here's how to help them know it too

fsboEvery person who decides to sell their home without a listing agent does so for the same reason: to save money.

However, what those eager sellers tend to not realize is that the soft costs of handling a real estate deal far outweigh what they'll spend on a commission.

While real estate practitioners are aware of everything that goes into a home sale, it's not always easy to convince a consumer that the FSBO model is much more involved than posting a yard sign and sharing their listing on Facebook.

As advocates for agents, we hope the following suggestions might help you drive home the importance of using a listing agent instead of trying to navigate this complicated market without a rudder.

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