Summer Marketing Ideas for Real Estate

Besides being a great time to sell homes, the summer months provide excellent opportunities to market your real estate business. Parents take time off work to be with their children, special events bring the community together, and summer holidays provide the perfect opportunity to connect with real estate customers in your area.

We've created a checklist of summertime marketing tips for the real estate industry that will grow your business during this "hot" selling season:

Real Estate Marketing Ideas

The most successful real estate pros are always looking for ways to forge a deeper connection with their communities. If you've been waiting for the right time to test a fun, community-focused marketing idea, summer is a great time to put it into action.

Giving Back to the Community

During the summer, everyone loves to gather in outdoor areas like beaches, lakes, and parks to enjoy the warm weather, so why not do your part to keep those outdoor spaces beautiful? Organizing a volunteer day to help keep those outdoor areas clean is a great way to get involved with the community, introduce yourself to residents you haven't met before, and get agents in your office to join your summer marketing efforts.

Home Improvement and Landscaping Ideas

Summer is always a busy time for home improvement projects, and in many markets it's also one of the best times of year for outdoor landscaping. Providing home improvement tips to help stay cool is always a winning idea, and there are few things passionate homeowners love more than creative landscaping ideas. You can share your ideas through your blog, by creating video content, or even by organizing an in-person seminar where community members can learn from the experts.

Summer Holidays

The warm weather seasons are always filled with special events, especially around big holiday weekends like Memorial Day, the Fourth of July, and Labor Day. Whether you do business in small towns or big cities, there will always be special events that need sponsors, supporters, volunteers, and attendees. Sponsoring an event is a great way to show the community that you care, and attending big events allows you to network, create relationships, and build your reputation in the community.

Get Social for Summer

Whether you're new to social media or an experienced vet, the summer provides ample opportunities to expand your social presence. Your social pages provide an easy way to keep customers up to date on all of your summer activities, including the marketing ideas we mentioned above. Attractive photo and video content are always among the most-shared on social media, so be sure to keep your camera handy when you encounter an interesting summer scene.

A Summer Newsletter

With so much going on during the summer, it can be easy to miss fun events close to home. Consider emailing a summer newsletter to keep your customers up to date on local events, and show interested shoppers why your community is such a great place to call home.

To view the original article, visit the Delta Media Group blog.