SEO Tips for Optimizing YouTube Real Estate Videos

Struggling with real estate video SEO? We've got the information you need to tap into YouTube's masses. The second largest search engine by volume (after Google), a winning marketing strategy for optimizing your content via YouTube search is one of the easiest ways to maximize ROI from your video marketing campaign.

Simple, Effective Tactics for Optimizing YouTube Real Estate Video SEO:

Optimize Titles

As with Google, optimizing your YouTube search begins with superior on-page content. On-page optimization helps YouTube understand the purpose of your video, identify related keywords, and sort/rank your video in search results, likewise increasing the chance your video will pop up in Google search results as well.

Get to Know Key On-Page Ranking Factors

These include your video title, the most important, as well as video description and meta tags.

• Title: It's best to put your main keyword at the beginning of the title. (Titles have a 100 character limit, but only search to 66 characters, so be careful.)
• Description: Place the main keyword at the start of the video description as well, with secondary keywords included in the body of the description, making sure content reads naturally.
• Tags: Be sure to include about 5-10 tags covering your main keyword, but don't go overboard.

Used Closed Captioning

In addition to helping the hearing impaired take advantage of your content, closed captions can also strengthen your SEO. Adding them is easy.

Promote Outside YouTube

While views are no longer a top ranking factor, search results still rank videos by popularity, making them essential in setting your video apart as an authoritative piece on its subject matter.

Regularly Add Fresh Content

YouTube's search algorithm gives fresh content a boost in visibility, anywhere from 24 hours to three months, to drive traffic and assess performance/relevance.

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