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Real Estate Marketing: How to Avoid Your Buyer Calling Another Agent

I had a listing flyer on my doorstep last night with a sticker across the top that said “Buyers Wanted!”. Of course it’s implied that a buyer is always wanted for a listed home, but it’s been a while since I’ve seen an Agent advertise that they really need one. Having a client who is looking to purchase Real Estate is always of value, but in most “markets du jour” with excess inventory and economic uncertainty, Buyers have become a highly valued commodity.

As such, competition can become fierce for Buyers and, as any Agent knows, a potential buyer spends a lot of time on the internet researching listings on their own. What they find there, other than Real Estate listings, are loads and loads real estate marketing online for many other Agents in the area – some of which will have a listing that your Buyer is interested in.

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