What Are the Benefits of Google My Business?

Whether you're an online marketing expert or simply someone looking to grow your business, Google has always offered a ton of popular marketing tools for real estate professionals. Google Maps helps customers locate and learn about your business, Google+ provides a social network tightly integrated with other Google tools, and of course Google search results are one of the most important factors in helping prospects find you.

But how do you manage all of those tools at once? It's easier than you might think with the help of Google My Business.

Google My Business for Real Estate

If we had to pick one word to sum up the benefits of Google My Business, it would be convenience. The goal of Google My Business is to make it easier for local small businesses to take advantage of all of the marketing tools that Google has to offer. Google My Business allows you to manage your entire Google presence in one place, and there are a ton of unique benefits to be gained by using the service.

Enhance Your Google Presence

If you're like most search engine users, when you use Google you tend to click on the search results that provide the most detailed information. A business that provides detailed data on location and hours, with appealing, relevant images and easy to find reviews is much more likely to stand out in Google search results. Google My Business allows you to provide greater detail about your business, integrate your whole Google presence in one place, and enhance your search results so Google users are more likely to click on your business.

Unlock Unique Benefits by Verifying Your Account

Some of the biggest benefits of Google My Business come when you verify your account, which you can do by having a PIN number sent to the physical address of your business or to your phone. Verifying your business will allow you to add significant details to your business profile, and better connect with your target audience. Verification allows you to:

• Add your own business photos to your account
• Update your hours and location
• Add videos to your Google profile
• Offer coupons and real-time updates to your audience
• Get reviews for your real estate business
• Get a map pin for your business when people search for agents in your area

Photos and reviews are a big part of the attraction with Google My Business, because both are proven to help drive traffic for real estate websites.

Use the Google My Business Dashboard

Getting started with Google My Business is easy, and it all starts with getting to know the Google My Business dashboard. The dashboard is where you'll find all of the tools that Google My Business has to offer, and it's what allows you to manage your whole Google presence in one place. Use the dashboard to manage your brand information, enhance your Google+ page, track your Google performance, and review the extensive analytics provided by Google My Business.

A Free Opportunity to Increase Brand Recognition

If you're expecting the benefits of Google My Business to come with a considerable price tag, prepare for a pleasant surprise. Google My Business is a free tool, so all you need to invest is time.

To view the original article, visit the Delta Media Group blog.