How to Distribute and Promote Your Videos

So you have some awesome video content--but how do you distribute it? How you choose to promote your videos depends a lot on the type of content that you've created--whether it's an explainer video, a short segment on the market, or evergreen content about buying and selling homes.

Promote your videos on social media

Most videos are going to begin their life on Facebook, LinkedIn, YouTube, Twitter, or even SnapChat. Social media is one of the easiest ways to distribute and promote your video content, as it also makes engagement a breeze. Make sure your content has a compelling, creative title and post it with the right categories, tags, and #hashtags. Don't forget that the best of your videos can always be "promoted" through paid advertising services, giving them a boost in viewership.

Add videos to your agent profile and brokerage's website

Your website likely contains a variety of new listings, market news, and blog posts — and that also makes it an ideal place for your video content to live. By promoting your videos through your professional website, you can also funnel prospective clients to the aforementioned social media accounts.

Don't forget to email videos to contacts

Email marketing remains one of the most effective and engaging forms of marketing there is. By maintaining a list of interested customers, you'll be able to catch buyers and sellers who are finally ready to commit. Regular video drip marketing blasts can develop both authority and branding.

Ideally, a solid video marketing strategy will integrate all three channels mentioned above. These channels will then work together to create a network that engages multiple demographics at the same time — and encourages them to connect with you as a real estate professional. Over time, this will build a trusting relationship between you and your clients.

To view the original article, visit the VScreen blog.