July 02 2018
Winning new clients? We talk about that a lot. Last month, however, our readers were all about the opposite--firing bad clients! A post on the four types of clients you should show the door was our most read article of the month.
That wasn't the only controversial article that made our list of June's most popular articles. Check out article #8 below for an exploration on whether running background checks on potential clients is really worthwhile.
In lighter fare, our readers also ate up stories on soothing low inventory woes (#3), open house ideas (#7), and leveraging monthly market reports for lead generation (#10).
For more on what agents and brokers were reading last month, check out out Top 10 list below!
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1. Fire Your Client: The 4 Types of Real Estate Clients You Should Cut Ties With
Finding and converting leads is a challenge. This makes the idea of actually firing a client once you have one seem completely inconsistent. But sometimes firing a client is not only the best option, it is absolutely necessary. Here are four types of clients you need to cut ties with, and tips on how to break the partnership off in the most professional and graceful manner.
2. 4 Tools for Spot-on Property Pricing
RPR shares four tools that will help an agent refine the value of a property, use the platform's flexible comp analysis tool, create a Sales Comparative Analysis and Valuation Workbook for harder-to-price properties, and run a real-time analysis for investment properties.
3. Low Inventory? No Problem! 3 Digital Ad Campaigns for Finding Seller Leads
Struggling to find listings in today's low inventory market? You're not alone. So what's an agent to do? We suggest spending less to get more by employing digital ads that target only those consumers in your area who are most likely to enter into a real estate transaction in the near future. To learn more, read on.
4. Want to Sell More Homes? Walk a Mile in Your Seller's Shoes
We often see agents frustrated with the results they are getting from their marketing efforts. Did they pick a bad area to focus their marketing efforts? No. They are just not touching homeowners with information that is relevant to them, and consistent with their current life circumstances. This exercise can help agents plan a successful marketing campaign--and win more listings.
5. How to Create Instagram Ads for Real Estate
Do you use Instagram to market your real estate business? If not, start taking your marketing to the next level by running Instagram ads! Instagram advertising gives real estate brands an effective way to increase visibility and connect with their customer and prospects. In this article, you'll discover how to create these ads for your blossoming real estate business.
6. The Guide for New Real Estate Agents
So you've decided to be a real estate agent. You're passionate about homes and you want to see people smile when they get the keys to their new place. But we know it can be tough to know where start—so we're outlining where to begin before jumping head-first into real estate.
7. 10 Must-Read Ideas for Your Next Open House
It's open house season! It's exciting and traumatizing all at once. So much to do, so many shoe covers to put on. It also means it's time to think outside the box when drawing people in and forcing them to stay. And by forcing, we don't mean tying them to the chairs, that would be illegal. We mean enticing them to stay so well they'll want to buy the home and stay forever. Here are 10 wacky, awesome ideas for your next open house.
8. Why Background Checks on Real Estate Prospects Don't Work
Many real estate agents run background reports on new prospects before meeting them in person. However, a new study by the U.S. Department of Justice shows why commercial background checks may be ineffective and dangerously misleading. This article explores the weaknesses of background reports.
9. What the Top 5 Real Estate Video Marketers Share in Common
The amazing advantages of video have many agents dipping their toe in the real estate video marketing waters. With so many agents touting success, newcomers are looking to tricks of the trade for maximizing response time and success in their video marketing endeavors. Is there a common thread?
10. The Lead Generating Power of the Monthly Market Report
What percentage of your competitors' websites offer current and regular market statistics reports? Unless you're in a very marketing-savvy area, you'll likely find that there aren't that many competitor sites offering market statistics on a regular and up-to-date basis. This is an effective way to differentiate yourself and your services from the competition.