Top 5 Data Needs for Researching Commercial Properties

Here are the top five areas in RPR Commercial used by commercial practitioners to help bring clients to the closing table.

1. Property Details

RPR Commercial makes it easy to assess every property's potential by aggregating public records with data from preferred partners such as CIEs/CMLSs, MLSs and national brokerages for on-market commercial listings. Currently there are more than 372 thousand on-market listings, over 35 million off-market properties, and with the integration of SMR Research, an additional 7 million tenants occupying space available for your research exploration.

2. Property Cash Flows

Valuate®, a property valuation and investment analysis platform, allows practitioners to perform real time, interactive financial analyses in a collaborative work environment—one that leads to more insightful, impactful and efficient conversations with prospects and clients.

Expedite property valuation and investment analyses, avoid mistakes and omissions, compare scenarios in real time, and market deals elegantly and persuasively with Valuate.

3. Economic Conditions

Be ready to talk about local economic conditions, such as employment, cost of living, top industries, and business revenue, and compare multiple areas in your community. Pull up a thematic map within RPR to get a quick look at market conditions such as average household income or discover business points of interest (POI) in the area to note the type of industry, number of employees and estimated annual sales volume. To better interpret consumer interest, review the traffic counts—both historical and current patterns—to gauge market activity and business potential.

4. Demographic Data

RPR demographic data –– such as populations density, disposable income and education –– provide everything a practitioner needs to know about a client's potential customers, employees or renters. Rely on RPR Commercial's unique attribute study and Esri's 1 billion data points to ensure your clients have the most specific insights when making their business decisions.

5. Tapestry Segmentation

RPR's Commercial Trade Area report goes beyond the numbers. Economic/demographic sources provide you with preferences as well as detailed descriptions of the people that live around the property. This information is difficult and expensive to obtain, but as a REALTOR® benefit you have Esri, the number one provider of this type of information.

Now is a good time to dive into RPR Commercial to put these tools into action. Visit RPR to learn more. Interested in additional training? Watch any of our RPR Commercial webinars.

To view the original article, visit the RPR blog.