Why Real Estate Video Marketing Works: The Statistical Data

Real estate video marketing is opening new doors, solving the age-old 'client connection' conundrum for real estate pros. Rather than a seconds-long in-person, phone or text introduction, real estate video offers the opportunity to meet with prospective clients face-to-face, establishing a repertoire, with little to no time investment.

What makes this marketing medium so much more effective than its predecessors?

Stop the Presses

• Online video accounts for 50 percent of all mobile traffic—up to 69 percent for certain networks.
• Visual content (photos and videos) drives engagement over text, with visuals processed 60,000 times faster than type by the brain.
• Mobile and tablet shoppers are three times as likely to view a video as those on a laptop/desktop.
• Over 1 billion unique YouTubers watch more than 4 billion hours of video MONTHLY.
• The average user spends 88 percent more time on websites with video.
• 92 percent of mobile video perusers share online video content with others, which are shared 1200 percent more than link/text combinations.

Hold the Phone

• It is over 50 times easier to achieve a page one Google ranking with video, according to Forrester Research.
• Video and email marketing can boost clickthrough rates by 90 percent.
• Landing pages taking advantage of video provide up to 800 percent more conversion than an identical page without a video.
• 90 percent of home shoppers use the Internet while searching for properties, with 85 percent of buyers looking to photos as 'very useful' in the decision making process.
• Real estate listings utilizing video get 403 percent more inquiries than those without.
• Shoppers who viewed videos are 174 percent more likely to make a purchase than those who do not.

Don't Put the Brakes on Your Career!

• Viewers retain 95 percent of video messages (versus 10 percent of text).
• Viewer enjoyment increases purchase intent by 97 percent, and brand association (customer loyalty) by 139 percent

Seventy-three percent of homeowners prefer a Realtor who offers video. Don't get left on the sidelines.

To view the original article, visit the Properties Online blog.