Friday Freebie: Broker's Guide to Recruiting and Retaining Top Agents

Frustrated by the challenges of recruiting top performing agents in this competitive market? You're not alone. A whopping 78 percent of brokerage leaders say recruiting is their top business concern, according Imprev's 2018 Thought Leader Survey.

So how can managing brokers improve their recruiting and retention outcomes? A new guide points to strategies brokerages can employ to attract and keep high performing agents. The best part? It's free. Read on to find out how to claim your free copy!

Free Guide: 3 Ways to Recruit and Retain Top Agents, courtesy of Matterport

Matterport's new guide to recruiting and retaining agents in broken down into three parts. The first two sections, attracting and retaining top agents, are chock-full of practical advice. Readers will learn about the importance of monitoring your competition's commission structure, creating mentorship programs, and investing in technology.

The third section, Leverage Recruitment Marketing on Facebook, is the part that really shines. Here, Matterport breaks down how to target and advertise to potential recruits on Facebook, engagement strategies for your Facebook page (including showing off impressive visual assets generated by Matterport, like 3D property tours, high definition photos, and floor plans), and more.

Matterport is right to focus large chunks of this guide on the importance of technology in recruiting--and brokers would be wise to heed their advice. As older agents age out out of the industry, brokerages are struggling to attract younger agents to take their place. By emphasizing the technology they offer agents--and how that technology can help agents sell more homes--brokerages play into the affinity of the younger generation for technology.

It's not enough to simply offer technology, however. Brokerages also need to make that technology accessible and easy to use. In the guide, Matterport also touches on how to create an infrastructure and environment that not only encourages tech adoption, but tech proficiency.

Ready to begin crafting a strategy to attract and retain the top performing agents in your area? Download 3 Ways to Recruit and Retain Top Agents to get started!