Enhanced Listings with Upstream

Today's array of property marketing options used by real estate professionals are boundless. For marketing your properties for sale, Upstream provides you with some extended advantages you may need.

One key advantage of Upstream is the ability to store and utilize high-resolution photos. For many real estate pros, professional photography distilled through the MLS may be unsatisfactory in resolution for high-quality print (flyers, brochures, magazine ads). Sometimes you may also want high-quality photos without the MLS watermark on them. You and/or your authorized photographers can load the original high-resolution images to all of your marketing platforms. The best part is the easy to use drag and drop functionality and the awesome upload speed.

Another way that real estate agents can add more punch to their marketing is with enhanced property descriptions. More often than not, real estate agents want the opportunity to write longer descriptions with promotional text that may be limited by the MLS rules. With Upstream, you can enhance your property descriptions with no limitations. Upstream even support the capability of providing photo credits and photo descriptions missing from many MLS systems.

​Digital marketing in real estate has also expanded the use of links that market the company, the agent, the property, and a host of social media applications. There is no limitation to the number of links you can use to market yourself and your property. With Upstream, you can syndicate your links however you like.

Upstream is owned by brokerage companies that seek a database solution that matches the demands of real estate professionals. When you enhance your listings in Upstream, the information is instantly distributed to the software and marketing partners you use in your business. You no longer must wait hours for your enhanced listings to be available on portals, virtual tours, or other marketing solutions.

To view the original article, visit the Swimming Upstream blog.