Give Your Agents the Gift of Easier Marketing

Agents are looking for support from their brokerage to help them grow their business. Brokerages have to weigh where their support is most needed and best utilized. The competition to recruit agents is heating up, which puts pressure on your brokerage to deliver on agents' needs. You strive to offer your agents best-in-class tools and services, but want to ensure your investments will be impactful. We recommend giving your agents the gift of easy marketing.

Marketing can be daunting for agents. After all, marketing has the unfortunate reputation of being time-consuming and expensive, both of which agents rightfully try to avoid. Meanwhile, consumer expectations are rising, and home sellers want to know that their agent is a competent and motivated marketer. Agents are pressured to market listings in a way that meets client expectations, without necessarily having the expertise or bandwidth.

This is where your brokerage comes in. When vetting marketing tools for your agents, focus on these three things:

• Ease of use – As with any technology, it's all about convenience. If it isn't easy to use, it won't get used at all. In addition, you don't want to have to require extensive training with the onboarding of a new system. Choose marketing tools that simplify complicated marketing efforts for your clients.
• Time-savings – As independent contractors, real estate agents are running their own business, in a way. This means they're juggling a lot on a day-to-day basis, so any tool that is going to save them time is going to be a winning solution.
• Integration – The fewer login credentials they have to remember and the less data they have to manually enter, the better. If you choose marketing tools that are integrated with systems your agents already use, adoption will be much higher. With adoption comes home sales and happy clients.

We're operating in a market where recruiting and retaining agents is increasingly difficult. Brokerages are offering everything from over-the-top perks to six-figure signing bonuses. How do you compete with that?

What it comes down to is the support you offer an agent in running their business. Agents are busy – generally, they feel overwhelmed by their to-do list and discover it's difficult to find a good work/life balance. If you can find more time for your agents, you've hit a goldmine. When this happens, they're able to grow their business, contributing to their own success as well as to your bottom line.

To view the original article, visit the Moxi Works blog.