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Find Your Next Listing with These Actionable Farming Tactics

rpr actionable farming tactics 1Thanks to record setting low inventories, today's REALTORS are taking the reins, knowing they must create their own success by digging deep into solid, sustainable marketing campaigns that generate new business and position them as long-term market experts.

Real estate farming is possibly the most proactive position an agent can take to build inventory. The method includes a series of steps that analyze a given neighborhood, ZIP code or market area to determine how many homes are most likely to sell, at what price range, and how long they will be on the market.

A good farming strategy involves working through a set of five exercises to determine the area's viability:

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