May 23 2018
High-quality content drives visitors to your real estate website. However, your hard work isn't working that hard if you aren't gathering information from these potential customers.
When you invest time and money into creating unique content and publishing it on your website, you want to ensure that you can follow up with site visitors. If your website is not formatted for lead captures, each visit is a missed opportunity for a new customer.
Dedicate time to implementing lead capture tools that will support your business goals—and then watch your business grow.
Including a clear call to action (CTA) is the first step in moving customers through your sales process. These "asks" should be simple and direct, such as "sign up" or "join today." Without a clear ask—or next step—users may leave your site without interacting.
Entice users with special content or buyer-specific offers in your CTA. Lead capture tools can ask for an email address to receive specific content based on the neighborhood in which customers are searching. You can post a blog about the best coffee shops in a desired area, and then ask visitors to sign up for similar information. Interest-based offers are more likely to pique the curiosity of a potential buyer and encourage sign-ups.
To learn more about content marketing and ideas for content, check out our blog, "How to Leverage Content Marketing for Lead Generation."
Passive engagement allows potential customers the ability to enter their contact information when they are ready.
Aggressive marketing tools are more proactive in gathering contact information. These boxes often pop up, blocking the website's content until a viewer interacts with the message.
Real estate agents have two options when it comes to lead captures: use a template with lead capture forms included, or use a plug-in on your existing website.
You can install a plugin to gather customer information. Lead generation tools expand your online reach to gain new homebuyer customers. Below are a few recommended options to grow your customer base through better lead captures:
The average email opt-in rate is about two percent. This means that for every 100 visitors to your site, only two will provide you their email address. Providing this information must be voluntary, as the user is giving you permission to contact them. Increase your lead captures and grow your business through strategic marketing plans, well-crafted content and eye-catching offers, and a custom website strategy.
To view the original article, visit the WolfNet blog.