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When Too Many Real Estate Tools Are Overkill

webbox too many real estate tools are overkill

Let's talk technology real estate tools. This includes hardware, software and online tools. Do you find yourself trying to find enough room in the car for both your clients and your tech stuff? Or, do you find that you're so busy with your fancy online and software tools that you don't have time to do some prospect contacting? That's even when one of your super tools is a fancy CRM, Customer Relationship Management, system.

Real estate agents are constantly bombarded with advertising for:

  • the greatest smartphone
  • super tablets and desktop computers
  • high-resolution cameras and video equipment
  • voice note recorders
  • CRM software or online CRM systems
  • image and video editing software
  • time management systems
  • task management
  • transaction management
  • electronic home measurement
  • ...there is so much more

The first question is, how did we ever sell real estate before all of this stuff? The second is how much tech stuff is too much? The truth is that we really did sell real estate before the fancy tech stuff, and just as much as we sell now. This brings us to the third question: is all of this making us more or less efficient at our job?