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Potential of VR Heat Maps in Real Estate

April 25 2018

Your virtual reality (VR) videos offer insight into listings that you may not know about. Last summer, YouTube introduced 'heat maps' for VR videos with over 1,000 views. For the first time, 360-degree VR video creators could see exactly what viewers are looking at.

Just think about the potential impact these heat maps have for real estate. With VR heat maps, you'll be able to tell exactly what features of a listing viewers are looking at most.

If a listing is having trouble generating leads, use a heat map to see what your viewers are looking at and gain insight into what is detracting them from pursuing that listing.

Perhaps a listing is generating a lot of leads. The heat map can help you see what's intriguing your viewers the most. This would be great info to have if the leads request a walk-through. You can emphasize the features of the listing you know people are most interested in.

What's Next?

When used in conjunction with technology like mobile-first websites and digital displays, the brokerage that adopts VR first will understand their listings better and sell more homes.

Want to know more about the technology your consumers are using? Check out our infographic on How Tech Is Changing Real Estate:

lwolf TechEnvyNewWorldInfographic

To view the original article, visit the Lone Wolf blog.