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[Video] Out Closing the Competition with Artificial Intelligence

April 12 2018

Artificial intelligence (AI) is one of the most exciting topics in real estate today. In fact, we may one day come to regard it as an advancement as important as the internet.

Despite that, there's a lot of worry and misunderstanding about what AI is and what it can do. Don't worry--it's not an army of robots that will eventually replace agents. Instead, artificial intelligence is a technology that helps processes of all types become more cost-effective and more efficient. With its help, real estate agents can provide better service, better support, and forge better connections with their clients and prospects.

In a webinar this week, we explored just what AI is, what it's not, and what it can do for your business. We saw a live demo of artificial intelligence at work in real estate, and learned the essentials of AI for attracting and nurturing leads.

Did you miss the webinar? Check out the recording below for a replay:

Webinar Guests

  • Joe Skousen, Founder and CRO, Inside Real Estate
  • Paul Salley, Director of Business Development, Inside Real Estate
  • Moderator: Marilyn Wilson, Co-founder and President, RE Technology

Video Timeline

0:00 - Moderator Marilyn Wilson introduces the topic and panelists.

4:34 - Joe Skousen gives a quick overview of the event's agenda.

6:44 - Paul Salley on the basics of what AI is and what it is not. He offers a definition of AI, the two types of AI, and real world examples of how we interact with AI daily.

13:22 - Paul offers a non-real estate example of AI in action.

15:45 - We go back to Joe for a look at three examples of AI in action in real estate.

19:17 - Example #1: Joe demonstrates how intelligent lead generation works by attracting, capturing, and nurturing the right kind of leads. This segment includes a demo of how to do this in kvCORE.

43:11 - Example #2: Use AI to turn your sphere of influence into a source of continuous business.

51:36 - Example #3: How to use AI to get more ratings and referrals.

55:50 - Joe explains how to get started letting AI work for you, and what to do about the competition.

57:53 - Question and answer segment.

A Special Offer for RE Technology Readers

RE Technology readers can get $250 in free advertising when you sign up for kvCORE by April 30!

Request your private demo here.