Common Video Marketing Assumptions and How They're Costing You

Everybody and their grandma knows video is the wave of the future on the Internet. If you're pretending it's not because you're afraid it's too time consuming or too expensive, you're making assumptions – and they're going to cost you.

Here's What You Really Need to Know about Video Real Estate Marketing:

It's not time-consuming.

Given the right video building tool, you can create a professional-quality video in just minutes!

Getting started is the hard part.

Getting started is the biggest obstacle preventing most agents from taking advantage of video usage in real estate marketing, mostly due to misplaced fears and assumptions. It's not as hard as you're making it. Really. (Remember that first smartphone?)

You have everything you need in your pocket/purse.

A decent smartphone (iPhone/Galaxy) is all you need for quality photography/video footage. Video apps are free. A camera rig (tripod) is optional.

You're not recreating The Grapes of Wrath.

The best videos are professional-looking, short, and to-the-point, including only must-have information. This significantly shrinks camera duties. If you're not sure what to do, performing a few quick YouTube searches for real estate videos will net tons of ideas.

Video is integral to marketing success.

If you want your marketing efforts to earn you an actual return, you cannot hide from modern marketing and sales. You must embrace changes, pay attention to them, and be the first to seize these opportunities. Differentiate yourself from the ever-growing competition, build your brand and stand out as a leader in the market.

It's no gimmick.

Those with addresses pop up on the first page of Google, boosting exposure. Viewers spend 100 percent longer on these video pages, retaining 95 percent of the message (versus 10 percent with text), and sharing 1,200 percent more often.

To view the original article, visit the Properties Online blog.