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Friday Freebie: 100 Ways to Segment and Market to Your Sphere

inspiration light bulbPersonal data. As consumers, we leave it everywhere--and marketers love it because it provides insight into who we are and the kind of products we're likely to buy.

But did you know personal data can also benefit real estate professionals? With a little insight into your clients, you're better able to pinpoint when they're ready to list their home--and potentially even know how to better connect with them.

Now, we say 'potentially,' because just knowing that your client is a dog lover doesn't necessarily mean you'll know how to use that information to connect with them. That's why in this week's Friday Freebie, we're highlighting a guideguide full of 100 ideas you can use to connect with your sphere--whether they're dog lovers, sports fans, foodies, gardeners, or something else entirely. Read on to learn more!

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