March 22 2018
You've most likely heard about the recent news in the industry calling to question the safety of your personal contacts, sphere, leads or other data that belongs to your real estate business. The security and integrity of your personal sphere and its corresponding data in many ways is the core of your business and repeat business. Many tech platforms expect you to freely hand over your private sphere data in order to use their solutions. And there lies the question: How safe is your data when you hand it over?
In a recent article, we talked about the importance of understanding who actually owns your real estate data—you or the vendor you've hired to aggregate your data for you. And, how to spot a vendor (or other real estate entity) who might be taking advantage of your data, and information gained from your data, for their own benefit.
To further this conversation, let's look at 10 questions you should ask your tech vendor about your data:
These ten questions just scratch the surface of the due diligence agents and brokers need to do when considering implementing a new technology. At the end of the day, it's about finding a technology that powers your business, gives you the insightful analytics you need to make smart decisions, and is straightforward about your data being yours.
To view the original article, visit the Inside Real Estate blog.