March 16 2018
Being on the first page of search results when someone searches for homes in your area is one of the best ways to get more leads. And as you're probably aware, you get to the first page by implementing and continually working on your search engine optimization (SEO).
In a recent webinar, SEO expert and VP of Marketing for Boostability Kelly Shelton shared his best suggestions to help real estate professionals generate better results online. Find our favorite tips below, then watch the recorded webinar for even more ideas.
Claim your business through companies like Google My Business and Bing Places. Doing so ensures you show up on map results when someone searches for real estate in your area.
Optimize your account to attract more buyers and sellers:
Make sure search engines can recognize the great content you have by properly labeling it. According to Shelton, "Every page on your website should have a title and description relevant to the information on that page. This is how Google ranks pages." If you don't know how to add titles, tags, and meta descriptions to your website, consider taking advantage of online tutorials, or just hire someone to do it for you.
You can also optimize your website's SEO with the following methods:
To improve your lead generation, try to get people talking about your brand. However, there's only so much buzz you can create around a listing or an open house, so trying other, supplementary interest-generating strategies is advisable.
Some methods you can try include:
Find these tips and many more in Shelton's full webinar, available for free here.
To view the original article, visit the Homes.com blog.