Top 10 Most Popular Articles of January

One of the best parts of a new year is all the content aimed at helping real estate agents and brokers set and achieve their goal in the year ahead. In our monthly list of the top 10 most read articles on RE Technology are articles on honing your 2018 marketing strategy (article #9) and apps that can simplify your life (#5).

Looking to communicate better in 2018? Check out article #3 for text messages that win over leads or article #2 to learn which spam-triggering words to avoid in your email subject lines.

Are you looking to hone your skills this year, but don't have access to training opportunities at your brokerage? Look to article #8 for advice on taking your education into your own hands.

What else were real estate agents and brokers reading on RE Technology in January? Check out the full list below to find out!

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1. Friday Freebie: The 6 Emails Every Agent Should Be Sending
Email is an effective and affordable tool that lets you connect with a wide range of contacts--from new leads to current clients to former clients and beyond. If you're not sure what type of emails you should be sending, this guide offers six foundational emails that you can use as the base of your email strategy.

2. 50 Words Real Estate Agents Should NOT Use in Email Subject Lines
In the world of email marketing, subject lines are a tricky one. There have been countless studies conducted across a wide range of industries to find out which subject lines are most effective. Our opinion? Spend the energy learning what NOT to do in regards to email subject lines, rather than staying on top of the latest research and trends.

3. Use These 3 Text Message Pickup Lines to Land Your Next Real Estate Appointment
There are a lot of strategies you can rely on to grab appointments through text messages, but one that's often ignored is using the right "pickup line." As strange as it might sound, there are certain lines that work better than others. Here are a few examples that you can use (or seek inspiration from).

4. Top 5 Greatest Real Estate Closing Gift Ideas
Just because the transaction has ended doesn't mean that the relationship is over—and it's always a great touch to commemorate accomplishing the final goal with a gift. If you're challenged in the creative gift-giving department, we're here to help you with a list of the best real estate closing gift ideas.

5. Top (Free) Apps for Real Estate Agents in 2018
Happy New Year! It's time to strategize and plan for an even more successful 2018 business year by reviewing the previous year's successes and failures. As a business owner, you don't have to spend much to achieve success, and with the proper apps in place, you can save time and improve workflow. Here are the top FREE apps for 2018!

6. How (Not) to Write a Real Estate Agent Bio
It's something you likely only update if you're thinking about changing brokerages or you get a new website. If you've been in the game a while, but haven't updated your bio – the start of a new year is the perfect time to review your online presence and get those websites and LinkedIn profiles updated. This list of tips will help guide you to a winning agent bio.

7. 5 Common Mistakes Agents Make When Farming—and How You Can Avoid Them
When it comes to farming a local market area, are you doing everything you can to drive in real estate seller leads? Here are five common mistakes real estate agents make when farming.

8. What to Do If Your Broker Won't Train You
A high split or training opportunities? As veteran agents know, most brokerages won't offer both. It's a tradeoff you make when choosing where to hang your real estate license. If your broker doesn't offer training, here are several things you can do.

9. 11 Tips for the Ultimate Real Estate Marketing Strategy in 2018
If you didn't have much time to think strategically about marketing in 2017, or if the strategy you were executing on didn't yield the kind of results you were hoping for, now is the time to think about what you can do differently this year. This article will provide you with 11 tips that you can use to create a clear, actionable, and growth-driven real estate marketing strategy for your business in 2018.

10. Quick Tip: Pair These 2 Tools to Automate Showing Feedback Requests
Getting your real estate apps to work together can save a lot of time. But don't overlook more unorthodox pairings. Take the humble lockbox, for example. Pair it with a showing solution, and your lockbox can prompt your showing tool to send out a showing feedback request when another Realtor opens it. Here's how.