New Year, New Issues: The Most Influential Factors of 2018

Constantly ebbing and flowing with the day's global events, real estate news seems to be always changing, making the task of keeping up with shifting trends a continuous challenge. What trends are essential to your future success, and which are better left in the rearview mirror for the upcoming 2018 real estate selling season?

Real Estate Trends to Take Notice of in 2018

Of all the trends in real estate news to heed, these will be most influential to your sales success in the coming new year:

Online Marketing

Across the board, buyers and sellers are looking online first. Online sales and marketing are no passing trend, with those agencies with online branding dominating the realty arena, and those offering previously coveted inside information to everyday consumers leading the pack.

Social Networking

As with an online presence, marketing through today's top social networks enables real estate professionals to reach a far larger audience faster and with less hands-on effort. Providing information via casual online posts, photos, videos and links is now one of the ideal paths for marketing homes for all parties, from time-crunched agents to buyers and sellers.

Specialty Sales

Real estate pros with a specialty genre will be center stage in the coming year, from those specializing in video listings to those showcasing luxury, 'green' and automated homes, and even agencies catering to Bitcoin purchases.

Home Automation

2018 will put home automation in the spotlight as technology becomes more affordable for the middle class – and more user friendly. Agents will need to stay ahead of the curve on this in order to put this technology to use to gain an edge over the competition.

Generation Z

Generation Z is entering the market, soon to snag the purchasing power of Gen-Y with yet to-be-determined habits.

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