Case Study: Showing Service Delivers Key Ingredient in Broker Success

WAV Group has just published a case study examining specialized showing software. WAV Group works with real estate brokerages to assess back-end technology solutions.

Real estate brokers have been working with specialized back-end showing software like Centralized Showing Service (CSS). This paper examines two very different customers of CSS.

First, we examined a long-time customer of CSS, Ebby Halliday, Realtors®. In the case of Ebby Halliday, we wanted to understand the reasoning of why they've stuck with Centralized Showing Service for such a long time, and what the strategic value is to their brokerage.

The second brokerage we examined was a new customer of CSS, NP Dodge Real Estate. In the case of NP Dodge, we wanted to understand how they use it as a business solution and how they have been effectively rolling it out to their agents.

The case study also effectively summarizes the background of CSS, where exactly they stand in the lead-to-close strategy, and how CSS benefits both the listing agent, the buyer's agent and the brokerages themselves.

Read and download the full case study here.

To view the original article, visit the WAV Group blog.