Friday Freebie: The 6 Emails Every Agent Should Be Sending

So you've laid out your goals and business plan for 2018, and committed to a course of action. Now it's time to get down to brass tacks and focus on the specifics of what's needed to execute on that plan.

While we know that strong communication skills are a must for converting leads and encouraging repeat business, those same skills are also a crucial component of creating effective marketing content.

The problem for many Realtors, however, is knowing what solid real estate marketing content looks like. In a recent webinar, real estate speaker Valerie Garcia and Bondilyn Jolly of eMerge teamed up to show agents easy ways for developing, sourcing and sharing great marketing content--especially email.

What's more, they offered a "cheat sheet" that you can download today to help you develop marketing email campaigns of your own. Read on to learn more!

Free Guide to Crucial Real Estate Emails, courtesy of eMerge and Valerie Garcia

So why email? Well, let's think about it: email is an effective and affordable tool that lets you connect with a wide range of contacts--from new leads to current clients to former clients and beyond.

If you're not sure what type of emails you should be sending, this guide offers six foundational emails that you can use as the base of your email strategy. These six top performing emails range from an automatically triggered introduction email to new leads, to open house announcements with built-in RSVP capabilities, to emails that will keep former clients engaged until they're ready to move again.

For inspiration when crafting your email campaigns, check out the links to helpful resources within this guide, or watch the webinar recording, Getting Creative with Content.

Ready to get started? Claim your free download here... and while you're there, don't forget to register for the next event in this free webinar series, "Keys to Tracking Communication."