January 02 2018
Happy 2018! Before we turn our full attention to the year ahead, let's take a moment on the month and year that just passed. As our regular readers know, every month we publish a list of our most read articles. But every December, we go one step further and count down our 10 most popular articles of the year. You can see the full list of our best articles of 2017 here.
Below is our final monthly list of articles from 2017. (We didn't include articles that we re-ran as part of our annual countdown, though several qualified.) Have a look to see what struck your peers' fancy during the last month of the year.
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1. Friday Freebie: The Realtor Tool that Creates Killer CMAs
Many people use a dedicated CMA tool to create their reports. But did you know there's another tool that all Realtors have access to that can create knockout CMAs, too? And that, best of all, it's absolutely free?
2. 20+ Scripts and Tips to Help You Communicate Better in 2018
We've gathered nearly two dozen resources that will help make you a better communicator in the year ahead. From lead closing scripts to tips on reading body language, learn how you can better connect with clients and up your real estate game in 2018.
3. Friday Freebie: Social Media and Business Planning Checklists for 2018
Do you dream of more business and more commissions in the year ahead? Don't. Instead of wishing for success in 2018, plan for it. If you're not sure how to get started, we've got a cheat sheet of sorts for you--two of them, in fact! Read on to learn how you can download two FREE checklists that will help you get your business ready for 2018!
4. 4 Creative Ways to Stand Out in Real Estate
Real estate is relational. Whether working with a consumer to buy a new home or welcoming a new agent to your office, you are now involved with a major event in that person's life. Providing outstanding service should be coupled with providing a unique, ongoing experience that stands out. Here are a few creative (and easy!) ways to provide that above-and-beyond experience.
5. Personal PROFILE or Business PAGE: What's the right choice for real estate agents?
There's a big difference between sharing pictures of your dog on your personal Facebook PROFILE and becoming the go-to real estate agent in your market via a professional Facebook business PAGE. Wait a minute. There's a difference between a personal PROFILE and professional business PAGE? You betcha!
6. 3 Easy Online Marketing Tips to Step Up Your Open House Game
Today's real estate environment is online driven. Real estate agents need to think beyond a few strategically placed signs on a street corner to make their open house event a success. Do you want to use online marketing to "step up" your open house game? Consider these three easy tips to gain more exposure and prospects at your next open house event.
7. 9 Key Marketing Strategies for Real Estate Lead Generation
Building a solid real estate lead generation strategy depends on your answer to this question: What do I want to accomplish this year? When it comes to real estate marketing, volume is opportunity. Find the channels that can provide you with the most customer contacts in your area. If you are uncertain where to begin, the following are sound options.
8. 2018 Business Planning for Real Estate Agents
It's time to start your business plan, set goals, and put the right tools in place that will get you headed in the right direction – towards financial success. Here are a few things you should be thinking about this time of year, including a handful of free resources to help you get a jump start.
9. Friday Freebie: Your Guide to Reaching More Real Estate Consumers on YouTube
Millennials are the first generation that's more likely to watch YouTube than major networks. But if your YouTube skills are just "basic," never fear! In this week's Friday Freebie, we're highlighting a free guide that can take you from YouTube newbie to YouTube pro in no time.
10. 3 Keys to Creating Effective Real Estate Landing Pages
You need to rethink your relationship with your real estate landing pages. As more and more consumers get their real estate information online, your first connection with potential clients is increasingly your landing pages. Here are the three keys to developing effective real estate landing pages.