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[Best of 2017] Must-Have Pages for a Winning CMA

We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in October and is #9 in our countdown. See #10 here.

You're probably used to taking a CMA to listing presentations or offering them to seller leads. But did you know that your CMA can be a powerful weapon for combating consumer misconceptions caused by inaccurate Zestimates?

That's one secret shared by top-producing Realtor Ray Fernandez of TNG Real Estate Consultants in a recent webinar. Ray's team is on track to close $40 million dollars in production this year, and CMAs are one of the best tools in their arsenal for winning listings and converting seller leads.

So what exactly is in Ray's CMA? He offered us a glimpse of the pages he includes in every CMA—including his Zillow-busting secret weapon. Here's the rundown:

must have cma pages

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