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The Top 10 Most Popular Articles of November

December 01 2017

 The holidays started a little early in the minds of our readers this year, if November's most popular articles are any indication. November saw articles about Veteran's Day (article #4), holiday marketing (#7), and selling homes in winter (#2) draw big numbers.

But seasonal thoughts weren't the only thing that piqued our readers' interest last month. Check out our #1 article to learn more about the free Realtor safety app that NAR now offers, or articles #6 and #8 to learn how to attract buyer and seller leads online.

What else were RE Technology readers enthusiastically checking out last month? Take a look at our list below to find out!


1. Friday Freebie: Realtor Safety Tool Identifies Dangerous Prospects
Weeding out dangerous prospects just got easier, thanks to a new member benefit from the National Association of Realtors. Now Realtors can not only verify the identity of clients before meeting them in person, but they can also see a score denoting that person's trustworthiness—and all in mere minutes.

2. The Best Time to List a House Is in the Winter and Here's Why
Prices may be the highest (and hottest) in the summer, but the best time to list a house is actually near the end of winter. Strange as it may seem, and even counter-intuitive for sellers, buyers are more active and eager to close deals in the winter.

3. The Ultimate Open House Strategy
There are few questions that real estate agents dread more than "When are you going to hold an open house for our property?" Many experienced Realtors cringe at the thought of sitting at an open house on a weekend. Total waste of time, money and energy, right? In this post, we're going to outline exactly what he does to turn an open house into a powerful lead funnel and brand-building machine.

4. 5 Things You Should Know About VA Loans
Holidays like Veteran's Day and Memorial Day bring the dedicated service men and women protecting our country front and center in our minds. Their bravery and sacrifice grant us the security and freedom we enjoy daily, and with November 11, Veteran's day, fast approaching, now is a great time to refresh your knowledge of VA loans and possibly even expand into a new niche market. Here are five things you may not know about VA loans.

5. No Inventory? No Problem! 3 Ways Agents Can Kick Butt in Low Inventory Markets
One of the most challenging things for real estate agents engaged in a geographic farming campaign is what to do when the inventory is low. It may feel like you are spending lots of money on your marketing and since there aren't many listings to be had, it might make more sense to cut back on your marketing. Here are three tips to consider when farming in a low inventory marketplace.

6. Prospecting for Seller Leads with a CMA
We recently talked about landing page strategies for capturing buyer leads. But what if you'd rather focus your marketing efforts on seller leads instead? How does the process differ? Here's how you can use your CMA to find listing leads.

7. 8 Holiday Marketing Ideas for Real Estate Pros
Ho-ho-how are the holidays upon us already? However, now's not the time to neglect your business just because your life has become pumpkin spiced. The holiday season is the perfect time to "sleigh" your holiday marketing and make good on your goals, while connecting with your prospect and clients in a merry, merry way.

8. Landing Page Ideas that Win Over Home Buyers
How do you create a landing page that potential home buyers will respond to? That's what an RE Technology reader wanted to know recently. She wondered if it was possible to create a landing page that lets leads search for properties right from the page. We're happy to report that, yes, dear reader, there is a way to do that—several ways, in fact—and today, we'll run through a list of ideas.

9. 9 Apps for Mastering Productivity
Looking for real estate productivity tools to help you make the most of your ever-shrinking calendar? No matter how or where your schedule's ailing, rest assured, there's an app for that.

10. Use These 3 Text Message Pick-up Lines to Land Your Next Real Estate Appointment
Texting has become a regular form of communication, so it's important to utilize this in order to connect and communicate with clients in the most convenient way. Use these three text message pick-up lines to land your next real estate appointment.