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Hey Agents, Have You Given Yourself a Good Googling Lately?

November 21 2017

tomato good googlingBefore you Google yourself, let's look at how you might come up in the search results BECAUSE you are a real estate agent.

Go to Google and search "REALTORS near meREALTORS near me" (around me, local, whatever... you get the idea).

Based on your computer's IP address, Google will showcase results near you. The search results include a map – with markers of agents and offices around town.

Are you on that map?

What about the "More Places" results (at the bottom of the list)? Is your office on the list? (They should be!)

Wouldn't it be great to show up competitively here?

Here's How

Claim and verify your business here: Google.com/businessGoogle.com/business. Fill it out COMPLETELY and EXHAUSTIVELY.

Some seriously important tips:

  • Your brokerage can supersede your efforts at claiming the address of the office. There can be only one business at that location. So it might be best to use a home office location or a specific suite number, if possible.

Once verified:

  • Add photos, including your headshot, logo, and images that you use in your other branding.
  • Get reviews! Make sure some favorite clients visit the page and leave some 5-star reviews. Google will also pick up reviews from Facebook and Yelp.
  • Share some content (blog post, quick insight, or the like), post it – get something fresh up there.
  • The background/cover image for your business profile is currently set to be 1086px by 611px. You might need a designer to help you with this, or head over to Canva.com and work out something slick.

Another quick tip! Place your business directly onto Google Maps. Zoom into your physical location and right-click on the area where you want to be located. There is an option to "Add a Missing Place."

If your business profile is verified (see above), and the address matches the location you are pinning, you can just fill out the quick form and bam! your business appears on Google Maps.

That will be enough to get you on the Google results maps, unless all your competition just read this post, too.

To view the original article, visit the Real Estate Tomato blog.