Friday Freebie: Download 'Real Estate Marketing 101'

You've probably heard of the Hero's Journey, a story structure found in everything from ancient myths to Hollywood blockbusters.

But did you know that consumers also go through a structured journey that takes them from fresh lead to closed transaction to loyal client? It's true—and, like the Hero's Journey, the consumer's journey has distinct stages:

So why is it important to know the stages of the consumer journey? Because by understanding where in the journey your lead or client is, you can better understand their mindset. And when you have a firm grasp on what your client wants or needs, you can better market to them—and therefore increase the odds of getting what you want, whether that be a sale or a referral after the sale.

To help you hone in on your target audience, a free new ebook offers an easy-to-follow plan with strategies to help you connect with consumers at every stage. Real Estate Marketing 101, from WolfNet Technologies, breaks down the following five crucial marketing tactics for every stage of the consumer journey:

1. Content
2. Advertising
3. Social media
4. Email
5. Partnerships

The ebook explains, for example, that blog posts are a great way to draw in leads in the "awareness" stage of the journey. But when consumers reach the "advocacy" stage, and have already purchased a home with your guidance, their content needs change. For these consumers, sending a home maintenance checklist or special offers from your partners (warranty companies, home service companies, etc.) is a better strategy.

The information in the ebook is detailed and helpful. For a sneak preview of what the ebook offers, check out the infographic below. It describes each stage of the consumer journey, what your objective should be, and how to measure the success of your efforts. To learn what marketing strategies to use to achieve your objectives, download the ebook today.

Ready to get started winning more business? Download 'Real Estate Marketing 101' now!