October 24 2017
Casey Reagan is Chief Technology Officer for RE/MAX Northern Illinois, a franchisor. He supports 75 brokerages with a total of 2,296 agents—currently generating a total volume of $9 billion in sales—so brokers in the Northern Illinois network can focus on recruiting, retention and sales.
The RE/MAX credo is, "You're in business for yourself, but not by yourself." And Reagan takes that credo seriously, building out a technology strategy that supports brokerages and enables their success.
In fact, a significant part of Reagan's responsibility involves solidifying RE/MAX Northern Illinois' competitive advantage to attract talented agents and keep them from straying. That means providing the most comprehensive and turnkey technology system possible. If Reagan does his job right, every brokerage can leverage industry-leading tools – running like a well-oiled machine and bringing new agents into the fold.
Reagan's message to brokers is simple: You don't have to be the guru, but you must know the business proposition. In other words, brokers need to clearly show agents how their technology can accelerate their business and, in turn, agents will go the extra mile to learn something new.
Enter the switch to transaction management and digital documents. It promises great leaps in productivity and profitability, but the readjustment period can initially make brokers, agents and transaction coordinators uncomfortable.
The key to maximizing the adoption of a digital solution was a clear identification of the problem it solved. "There was a convergence of two issues," states Reagan. "The first was the Consumer Wave: Agents needed a paperless transaction platform for client collaboration. The second was Office Efficiency: Brokerages needed to modernize their back offices, to keep pace and be competitive."
What was needed was a solution that met both criteria. Brokers would leverage it for central storage and compliance management capabilities, but agents would also proactively adopt it into their workflow. DocuSign just happened to be such a solution.
When introducing new solutions like DocuSign to his network, Reagan likes to follow this straightforward formula:
For more tips and stories on making a successful transition to digital transaction management, listen to Reagan himself right now in the on-demand webinar.
To view the original article, visit the DocuSign blog.