Why a Mobile Responsive Website Will Improve Your Real Estate Business

Ever go online to learn more about a business you're interested in, only to find nothing but tumbleweeds and broken links? Or perhaps you have visited a really nice, well-produced business website... that doesn't seem to work at all on your mobile device.

That is a frustrating moment as a consumer, and it's something you want to avoid when people visit your real estate website. Building a responsive, mobile-friendly website is absolutely essential for earning new business online. Here are some reasons why that's the case:

1. Reach a Mobile Real Estate Audience

The most important reason that you need a responsive real estate website? Your audience loves to search for homes using smartphones, tablets, and other mobile devices. Nearly 90 percent of home buyers start their search online, and they're not waiting until they're in front of a desktop computer to start their search. So often, you'll find real estate clients spending their spare moments glued to their phones, searching through listings while waiting in line, riding public transportation, or taking a break from the task at hand. A responsive mobile website allows you to reach your audience, wherever they may be.

2. An Optimized Viewing Experience for Mobile Devices

No matter what device you happen to be using, landing on a website that simply doesn't work the way it should is a frustrating experience. Responsive website design allows your real estate website to scale to the size of any screen, so that your audience always gets an optimized viewing experience. A responsive website also means that your visitors can use all of the key features they expect—like MLS searches—even if they're on a mobile device.

3. SEO Benefits for Responsive Websites

Google wants to provide its users with the most relevant, valuable results possible, so sending those users to broken, non-optimized websites is out of the question. The good news is that Google places major value on responsive, mobile-friendly websites, so updating your real estate website with responsive design can provide a nice boost to your search engine optimization—and your search ranking.

4. Make the Most of Your Real Estate Content

It takes a lot of effort to consistently produce high-quality real estate content, whether you're working on your blog, recording real estate videos, or shining a light on your most desirable listings. Yet without responsive design, much of that content will go to waste for people visiting your website via a mobile device. Responsive design means that your content looks great no matter the device it's being viewed on, which also makes your audience more likely to share your content with friends.

5. Make Life Easier on Your Mobile Audience

There are so many small but important usability perks to a responsive website, which make it easier for your audience to explore your content, search your listings, and learn more about your business. A responsive website ensures that text will scale to a size that is easy to read, and that everything on your website will be in the "right place" when people go looking for it. Make it easier for people to use your website, and it's more likely that they'll keep coming back.

To view the original article, visit the Delta Media Group blog.