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10 Segmentation Strategies for Your Client Database

A customer database is the lifeblood of a real estate agent's business. Within their contacts are all the buyers, sellers, and prospects they've worked with in the past and hope to work with in the future. A timely, but vital task is keeping that database up-to-date and organized in the most efficient fashion.

There's one way to ensure database success—marketing segmentation. With that in mind, here are ten customer segmentation strategies:

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