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Setting Up Your Facebook Ad: It Starts with Audience

As a real estate agent, the concept of targeting your advertising messages toward the right audiences probably seems like a no brainer. But are you sure your strategy hits the mark by reaching the right clients and customers?

Facebook, one of the most reliable mechanisms for narrowly targeted advertising campaigns, reports that, when compared to the average online reach of 38 percent, it holds steady at an 89 percent accuracy rate. Weigh that against a recent RPR study that found 60 percent of Realtors® surveyed will significantly increase the amount of time and money they spend on social media marketing next year, and there's a lot of opportunity here for the taking.

Here are two easy to implement audience segmentation strategies—based on popular real estate use cases—that you'll want to use before launching your next Facebook ad campaign. Each will help you deliver relevant messages to the people that matter most.

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