4 Tips to Get Free Advertising for Your Real Estate Business

What could be better than an advertising opportunity that allows you to showcase your brand, share your expertise, and build your authority as a local expert? Well... accomplishing all of those goals without paying a penny would be a good place to start!

There are plenty of free real estate marketing opportunities to take advantage of close to home, and in many cases all you'll have to invest is a little bit of time. The trick is in both knowing where to find free advertising opportunities, and understanding how to take advantage of them.

Advertise for Free: 4 No-Cost Real Estate Marketing Tactics to Grow Your Brand

Being in the right place at the right time is one of the keys to finding free marketing opportunities, and planning ahead will make it much easier to put yourself in the right position. Your knowledge as a real estate professional—including your neighborhood expertise—will also be very handy in finding free ways to market your business.

1. Create Timely, Relevant Content – Maintaining a blog on your real estate website does wonders for your marketing, and may even earn you some free advertisement. Create information-rich blog posts on local neighborhoods and real estate trends to turn your blog into a real estate resource. It's a great way to get free links from other blogs or mentions from reporters, especially if your blog posts contain timely, well-researched data.

2. Connect with Influencers – Ever notice how some real estate bloggers and social media personalities consistently find themselves in the spotlight? That doesn't happen by accident! Connecting with those people through social media, email, or your own blog posts will help you build your own influence, but only if you're willing to reach out and build relationships. Take the time to research the big names in your area, and use what you learn to plant the seeds of a mutually beneficial relationship. Bringing your own expertise and real estate savvy to the table can earn you free exposure from the major influencers in your area.

3. Produce Press Releases – There is a fine line to walk with press releases, because news organizations don't want to be flooded with releases that aren't truly newsworthy. With that out of the way, it is absolutely worth creating press releases when you have big news to announce about your real estate business. Taking the time to research how to write press releases will increase your chances of being published, so it's more than worth the effort. With a bit of practice, you can create press releases like a pro.

4. See and Be Seen – Becoming a neighborhood expert and a recognizable name in the community takes work, but there's no reason that you can't have some fun in the process! Attending local events and sharing the experience through your blog or social media pages is a great way to gain free exposure and show potential clients that you truly care about the communities where you do business. Always keep an eye on your calendar for events in your area, and pay special attention to any unique local traditions that draw big crowds. In addition to the opportunities for free marketing, keeping a finger on the pulse of local events will provide a steady supply of content for your real estate website.

To view the original article, visit the Delta Media Group blog.