September 11 2017
Let's take a quick inventory of your social media profiles. Are they dominated by multiple links to your listings and generic market updates? Do they contain overly personal updates with little mention of your business? How about your posts—are they collecting likes, shares, and comments, or just dust?
If all you're posting is self-promotional items or, at the other extreme, deeply personal (read: unprofessional) updates, you run the risk of alienating your followers.
Successful social media is all about balance, according to Realtor and social media expert Jeff Lobb. Lobb is leading an all-star panel at the upcoming realtor.com® Results Summit that's all about finding the sweet spot between being professional and being relatable on social media.
You don't want to come across as a robot focused on business only, but you also don't want to make your followers feel awkward because of overly intimate posts. Here are a few tips that can help you find that balance (for in-depth advice, register to attend the realtor.com® Results Summit):
Speaking of followers, what's the best way to build your social media audience? Organically, through regular posts, or should you pay to boost your posts and reach more people?
There are pros and cons to both, but a combination of the two methods can help your reach the ultimate audience on social media. Jeff Lobb is leading a second panel full of the newest tips, as well as tried and true tactics, for building your following. Learn how to grow your following--and break through to a higher level of business--at the realtor.com® Results Summit in Las Vegas. Register today!