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Friday Freebie: Rev Up Your Online Marketing with Free Real Estate Content

September 08 2017

Real estate agents, are you tired of hearing that you need to create content to be successful? That you need to blog, write newsletters, and shoot videos ad nauseam—and then post about it all on social media?

We get it. As an agent, you play a lot of roles, from tour guide to advisor to therapist and beyond. Adding "content creator" to that list is an exhausting prospect! That's why in this week's Friday Freebie, we're highlighting world-class real estate content that you can use without having to lift a finger.

Free Content from the realtor.com® Real Estate Resource Center

frifree rdc resource center

The realtor.com® Real Estate Resource Center offers videos, articles, market stats, downloadable guides, website widgets and more that real estate agents can share with their sphere and prospective clients. Everything within the Resource Center has been created with sharing in mind, and agents can leverage this content on their website, via email, on social media, and beyond.

Content within the Resource Center is high end, and includes videos from realtor.com®'s award-winning marketing campaign featuring actress Elizabeth Banks. Here's a sampling of what else you can find in the realtor.com® Real Estate Resource Center:

  • #Homeblebrag - Here's a neat way to market your 'just sold' listings. #Homeblebrag generates a video of actress Elizabeth Banks bragging about your client's new house. Invite your clients to use it via an automatically created email that sends them a request to participate. Once the video is generated, share it on your social media profiles—and don't forget to tag your clients to extend the video's reach!
  • Resources for sellers - Attract seller leads with local market stats, a guide to selling a homes, and informative articles (pro tip: share article links on social media to keep your profiles active and interesting).
  • Resources for buyers - Buyers, especially first-time buyers, have a lot of questions. Share realtor.com®'s 'Learn with Liz' videos to offer answers on topics like mortgages, affordability, the purchase process, and more. You can also lean on guides and resources, a rent vs. buy calculator, and mobile apps that your clients can use to search for homes on the go.
  • Homeowners - While most of your sphere is not actively buying or selling, you can still stay in touch by sharing videos and articles about home improvement, refinancing, moving, and more.
  • Website widget - Embed local market stats on your website with just a snippet of HTML. This widget dynamically updates with your area's median listing price, median closing price, and price per square foot. It even shows how many homes are for sale and rent in your market right now.

Ready to liven up your online marketing with free content from realtor.com®? Check out the realtor.com® Real Estate Resource Center now!