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How to Send Hyperlocal Info to Buyer Leads Who Know What They Want

September 04 2017

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Your phone buzzes with a new buyer lead. They know the exact listing they want to see later today, so you begin to set up the appointment. In the interim, you wonder, "Is this all I can do for them? Is there any other way to stand out, or keep them in my corner of the internet?"

Agent Julie Farmer from ERA Evergreen Real EstateERA Evergreen Real Estate says YES, there is! Julie engages her incoming buyer leads with the same localized market reports she sends to on-the-fence sellers. It just takes a slight twist on the introduction of information, but Julie has found that most buyers love the localized info she sends as they prepare to meet in person.

So when choosing a market report for buyers, what should you watch out for?

1. Update your look

First, it's important that your market data look fresh and compelling. Don't send over outdated comps culled from your local board — your buyer's eyes will glaze over even before you've met them.

Look around to find an option that displays well on mobile devices, tablets or a desktop computer. You never know if your buyer is perusing for homes on a 15-year old computer or the latest iPhone.

2. Control the epicenter

Second, send a report or info set that is centered around the address of the buyer's inquiry — not the larger ZIP code or city.

By selecting a tool that narrows its data and insights to the street-level or neighborhood-level, your buyer will be able to get a better sense of home price trends, local home styles and other market intel that will help them better understand the area where they're searching.

3. Send trusted data

Data integrity matters. You'd never want to send an expired listing to a potential buyer, so it's critical that you trust your third party tools to hold your same exacting standards. Before picking out a market report tool, ask where the provider is getting their data. The best-case scenario is that they pull their information from the same source as you do — your local MLS.

Who has the best local market reports for buyers?

If you're looking for a market report that pulls from a specific address (instead of a more generalized ZIP code) and that displays well on any device, any time, check out Market Snapshot®Market Snapshot®. It integrates fully with Top Producer® CRM and uses local data pulled directly from your local MLS.

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How do you entice buyer leads?

Do you send market info? Follow a specific script? Share your favorite tactic on our Facebook pageon our Facebook page, where we keep in touch with more than 35,000 agents from across the country!

To view the original article, visit the Realtor.com Results blogRealtor.com Results blog.