Top 10 Most Popular Articles of August

It's official: you made it through the busy summer selling season! Now, it's time bust out the grill and a nice, cold drink as we head into a long holiday weekend.

But before you do that, let's take a look back at the articles that were most popular during the last month. They're a great barometer for understanding the topics that most interest your peers. August saw articles about photography (#4) and images for your website (#8) make the cut of our most read posts, as well as scripts for winning listings (#5) and following up with leads (#9).

To catch up on other popular articles that ran during the summer, check out our Top 10 lists from June and July.

***

1. 14 Best Apps for Real Estate Agents in 2017
Chances are you're a busy REALTOR® who relies on word of mouth or happenstance to learn about the latest and greatest apps. If so, we're here for you. Here are 14 top trending real estate apps that we believe will support your core business activities. The list might even include apps for tasks or practices that you have yet to consider or procrastinated on, concerned they are too expensive or too difficult to adopt. Fear not, almost all of these apps are free or have upgrades starting at just $5 a month.

2. Why Your Neighbors Aren't Calling You to List Their Homes
Agents want to dominate their neighborhood and list all the homes. They also realize, however, that these are their neighbors and their friends. They don't want to come off too salesy. But there are ways you can still get in front of your neighbors, establish yourself as the "resident expert" in your neighborhood and get that business you so desperately want (and deserve)—all without coming off too strong.

3. FREE Facebook Features You're Not Utilizing
There are some older features out there on sites like Facebook that real estate agents may or may not be utilizing. Today, I'll show you why the desktop version of Facebook is still one of your best friends. Yes, yes, I know, mobile is king. Nevertheless, the desktop version of Facebook is incredibly powerful for you and your business, and has unique features you can't find anywhere else!

4. Real Estate Property Photos: Property Photography 101
Whether it's services or goods, an aesthetically pleasing picture will attract more eyes and drive more leads. Real estate property photos are no exception to this rule. If you're starting out and don't want to invest in a professional real estate photographer, or are looking to cut some costs, we've put together a beginner's guide you can use to create compelling real estate photos for your own listings. With this guide and practice, you can create better listing photos that will grab the most eyes!

5. 5 Surefire Scripts to Win Real Estate Listings – Without Discounting Commissions
How many real estate listing appointments have you been on in the past month? How many did you close? For most of us, it's crucial that we nail each and every listing appointment we get. Over the years, we perfected the scripts we use through continuous testing and improvement. And now, we're revealing exactly what to say to win those new listings.

6. How to Shake Your Listing Presentation Slump
We know there's nothing more frustrating than having a potential seller client list with a competitor! So, what do you do when your listing presentation isn't resulting in new business? Why, use our five tips to shake your listing presentation slump, of course!

7. 5 Common Mistakes Agents Make when Farming – and How You Can Avoid Making Them
When it comes to farming a local market area, are you doing everything you can to drive in real estate seller leads? Here are five common mistakes real estate agents make when farming.

8. 5 Tips to Finding Images for Your Website
Images communicate, draw attention and create interest. Images can keep people on your website if chosen correctly or lead people to leave your website. When choosing images for your website, it is important to choose images that are high quality, relevant, aligned with your brand, aesthetically pleasing and attention grabbing. So where can you get great images? Here are five ways we get images for our own site.

9. 4 Unique Scripts that Close the Deal with a Promising Real Estate Lead
You've sent the follow-up texts and the nurture emails, you've beat around the bush as much as possible. At some point, you have to know if a lead is worth pursuing any further... so, what's your go-to script for sealing the deal? If you don't have a strong closing line, don't fret! Review four possible options below to see which one best matches your style. Practice saying the lines a few times until they come out naturally. Then, let 'er rip!

10. [Video] What Happens When Someone Googles Your Name?
Picture this: An old acquaintance from high school recommends your services to her newlywed nephew and his wife who are looking for their first home. What do you think the first thing they do is? Call you? Email you? Not quite. Ninety percent of people will research you before they contact you, including referrals. For the majority of modern consumers, this means typing your name into Google—but whether they convert into clients or not depends on what happens next.