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Home Energy Costs Play Vital Role in Marketing Listings

rpr energy costs marketing 1

The real estate market is shifting—again. While upgrades like a swanky new kitchen or contemporary outdoor living space still draw attention, many buyers are becoming increasingly aware of the costs and benefits behind the walls.

Home energy consumption levels are top of mind for many consumers who recognize that making the monthly mortgage payment is just a portion of the total amount needed to operate a household. Discerning homebuyers want to fully understand costs such as heating, cooling, lighting, electronics and even laundry.

The trend is no surprise considering recurring variable expenses consume up to 4 percent (roughly $2,200 per year) of the average household's income, before taxes, according to the Insulation InstituteInsulation Institute.

Those dollars speak volumes to every conscientious buyer and can be a valuable marketing tool for sellers and agents.

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