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Friday Freebie: 10-Step Guide to Using Virtual Reality to Win More Listings

August 03 2017

frifree matterport vr guide

Are you feeling the heat this summer from increased competition? You're not alone. According to a recent survey from Matterport, 86 percent of real estate professionals feel that competition is greater than ever. This can be attributed to a variety of factors, including low inventory, better marketing from competing agents, and seasonal slumps.

If you're looking to beat the competition and thrive during low season, there's no better way to do it than by staying ahead of the technology curve. In fact, 91 percent of real estate professionals agree that technology is a highly effective way to stand out, and over three-quarters of agents say that they use or plan to soon use a trend that's on real estate's cutting edge—dynamic 3D tours and virtual reality.

But knowing about a new technology is not the same as knowing how to leverage that technology for practical gains. That's why in this week's Friday Freebie, we're highlighting a guide that will show you 10 ways you can use 3D virtual tours to win more listings.

Free Download: Top 10 Ways to Use VR to Win Listings in Real Estate

This guide came to us courtesy of Matterport, the leader in the 3D virtual tour space. Their illustrated guide offers 10 ways you can use 3D virtual tours both before and after winning a listing. Here are a few examples:

  • Attract higher quality leads by offering a 24/7 open house online
  • Promote your 3D/VR tours via Facebook ads by targeting high-end zip codes
  • Embed videos of yourself within the 3D tours that highlights home features
  • Give the 3D model as a closing gift to buyers at the close of a transaction

Matterport's guide offers many more helpful ideas, in addition to outlining three easy steps to get you started using 3D virtual reality.

Ready to check it out? Download your FREE copy of the guide now!Download your FREE copy of the guide now!