Which Brokerage Intranet Solution is Right for You? (Part 2)

Yesterday, we took a look at the first of two intranet solutions for brokerages. Today, we're highlighting WOLFconnect, an intranet and "front office" platform from our 2017-18 Technology Guide.

What is WOLFconnect?

WOLFconnect is part of Lone Wolf's Complete Enterprise Solution, a full service brokerage platform that includes back office, accounting, website management, transaction management, and more. While WOLFconnect can stand alone, it is arguably more powerful when connected to the rest of the suite.

WOLFconnect itself is a modular solution that offers five different modules that brokerages can purchase as suits their needs:

1. WOLFconnect Basic: This version of WOLFconnect is free and is the base off of which the other modules operate. It offers the basics: notifications and reminders for agents, new company listings, upcoming open houses, contacts, a directory of preferred local vendors, office/agent/staff profiles, and financial reports for firms who use brokerWOLF.
2. MLS Integration: This ports in listing data from your MLS, preventing the need for double data entry and ensuring information accuracy within your system.
3. Social: This module fosters a sense of community by offering a way to publicize your events and let agents register for them. It also supports office news, photo albums, front-page access to important links, RSS feeds, office-wide polls, and a file manager that agents can use to retrieve documents from anywhere.
4. Communications: This offers a full messaging component that can also send messages to a user's email. Brokers can set up distribution lists to send messages to specific groups. This module also sports an In/Out board to show when users are in the office, as well as a component for coordinating showings.
5. CRM: This expands the simplified contacts tab from the Basic module into a full-fledged CRM, complete with support for lead management and distribution, as well as drip marketing.

Why Should Your Brokerage Use WOLFconnect?

The connectivity provided by the internet, mobile apps, and cloud-based software has made it possible for agents to never really need to come into the office. While wonderfully convenient, it can leave your agents feeling disconnected to your company and diminish the sense of community. If you're looking to remedy these issues--especially if your firm already uses other Lone Wolf products--WOLFconnect may be the intranet solution for you.

On the flip side, if you're looking to run a completely virtual brokerage with no physical office and minimal overhead, WOLFconnect is a powerful tool, as broker Corey Kammerdiener can attest. In an exclusive profile, we showed how Kammerdiener uses WOLFconnect to operate a fully virtual brokerage.

Brokers with multiple offices can even use WOLFconnect to reduce staffing fluctuations caused by seasonal changes in sales volume. "Because everything's online and everybody understands how to do it, each of my staff can help another office at any time without physically having to go to that location," said Theresa Powers, Director of Operations for RE/MAX Professionals in Lakewood, Colorado during a 2015 interview. "If we have one office that's in a lull for that week, staff members are able to help another office while still functioning in their office."

How to Determine if WOLFconnect is Right for Your Brokerage

Now that you've learned more about both WOLFconnect and DASH! By Clareity, which one is best for your company?

Like we said, if you already use other Lone Wolf solutions, especially brokerWOLF, WOLFconnect is an excellent choice. If you're not exactly sure which intranet features you need, WOLFconnect's modular design makes it easy to scale your front office offerings up or down.

If you're looking for a leaner solution, DASH! is a great choice, especially if one of your goals is to increase agent adoption of the tools you offer or to foster intra-office communication. Because it's connected to the MLS SSO dashboard in most markets, DASH! is also highly visible to agents.

What's best for you? Only you can know for sure!

Next Steps

• Visit WOLFconnect's website to learn more
• Download your free copy of the Technology Guide to explore more technology solutions