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Why You Should Replace the Word 'Beautiful' in Real Estate Listings

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This blog is about expanding your lexicon to include more evocative language in your real estate listings (without complicating the description), so you don't feel obliged to carpet-bomb your web copy with adjectives like beautiful, attractive, or stunning.

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I have a theory that using the same adjectives in different listings causes shopping fatigue. When everything from the master bedroom to the hot water heater is 'beautiful,' the reader feels a little like this:

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By expanding your lexicon, I believe you can accomplish two things:

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