How to Automate the Creation of Listing Descriptions

We're back with the latest post in our series on shortcuts and features you may not know about in the tech products you already use (see our most recent post here).

Today, we're highlighting a solution that takes the pain out of writing listing descriptions—by writing them for you. Let's take a close look at how AdWriter, a lead generation tool from our 2017-18 Technology Guide accomplishes this.

What is AdWriter?

We know that online advertising via Facebook and AdWords is all the rage today, but for some brokerages—particularly large firms or those that specialize in luxury—print advertisements still play an important part in maintaining their brand's reputation.

AdWriter is a solution that manages all aspects of print advertising for real estate companies—from, yes, the automated creation of listing description copy to ad design and even the managing and scheduling of those ads via a digital interface. Brokers serving a bilingual client base can squeeze extra value of of Adwriter, thanks to the solution's ability to create listing copy in both English and Spanish.

Why use AdWriter?

There are several reasons to use AdWriter, but let's start with the most common. While digital ads offer an online interface from which to manage your ads, print ads typically have no such option. Brokerages have no simple way to manage, schedule, track, and evaluate the success of their print ads besides, perhaps, a spreadsheet. AdWriter manages all these aspects for you in one single interface, and can even

Speaking of automation, that's another reason that brokerages use AdWriter. If you have no graphic designer or marketing department, you can use AdWriter to outsource your ad creation needs. The solution will not only create the ad copy, but it will create the graphic design of the ad in a format that's ready to go straight to the printer.

Finally, brokers use AdWriter simply because they and/or their agents don't like to or can't write listing descriptions well. Using a tool like AdWriter helps achieve a consistent level of quality across all of their property descriptions.

How to use AdWriter to create listing descriptions

MLS data is the key to making listing copy generation effortless. Start by importing your MLS listing data into AdWriter. Your data will go right into AdWriter's "enriched database" where your agents or an administrator can note additional property features that aren't available within your MLS. AdWriter's description engine will then take the MLS data and your additions and generate a property description in English and/or Spanish.

You can then use that description in advertisements, flyers, brochures, et cetera, or export it to other services that AdWriter offers, like a digital, in-office display of all of your company's active listings.

Next Steps

• Visit Adwriter's website to learn more
• Download your free copy of the Technology Guide to explore more technology solutions
• Explore more advertising solutions in our Product Directory
• Read articles about advertising