Top 10 Most Popular Articles of June

Did you catch the launch of our 2017-18 Technology Guide in June? It's an overview of the latest and greatest apps and other technology that can help you sell more real estate. Check it out here!

Beyond the Guide, we featured a lot of other great content during the first month of summer--everything from an exhaustive overview of Facebook advertising (#10) to advice on acing your next listing appointment (#5) to writing neighborhood guides for your website that buyers will love (#7)! Over this long holiday weekend, take a look at the articles that were the most popular among real estate professionals last month. You might find a few tips, tricks, or downloads that can benefit your business during the busy summer selling season!

***

1. Friday Freebie: Brandable Property Showing Checklist for Your Buyers
So your buyers (mostly) know what they want in a home—but do they remember which homes matched their criteria after they tour them? After seeing a dozen or so houses, it may all start to blend together in your clients' minds. Which house was it again that had the great master suite, but an underwhelming kitchen? Whatever it was, your clients probably need a little help with keeping all the properties they see straight. This week, we're highlighting a free checklist, brandable to you, that can help.

2. Get a Smarter Door Knocking Script from an Outreach Expert
Rachel Adams, CEO of The Rachel Adams Group in Sacramento, California, has been in the business for just about five years. Within the first three years, she was one of Keller Williams' top 1,000 agents in the country — but that's not the most surprising thing about her. This fresh industry leader's big, juicy listing secret? She loves to door knock. With a little help from Rachel, we'll show you how to run a smarter door knocking operation that actually results in seller interest and CMA requests.

3. 8 No-Fuss Real Estate Marketing Ideas to Try this June
Are there tumbleweeds blowing through your blog? Is your Facebook business page gathering dust? For many agents, the biggest hurdle to an active online presence is figuring out what to post. Fortunately, June is a month rich in post ideas for real estate (it is National Homeownership month, after all!), so getting started should be easy. To make it even easier, we've outlined a bunch of blog and social media post ideas you can use to rejuvenate your online presence.

4. How to Pick the Right Size Real Estate Farm Area
One of the most common questions we get asked by Realtors® looking to start a geographic farm area is how to pick the right size area. Believe it or not, it’s a little trickier than you think. This short video breaks it down.

5. 5 Steps to Ace Your Next Listing Appointment
Stand out from the crowd at your next listing appointment with a step-by-step, 5-Phase Listing Appointment system that you can implement immediately, and that will sweep your potential clients off their feet (and get them signing on the dotted line before you leave the consultation). Two industry experts share what a listing appointment is (and isn't), the mindset that you need to impress a client, and the five (actually six) steps you need to differentiate yourself from your competition.

6. 7 (More) Habits of Highly Successful Real Estate Agents
Real estate success is hugely dependent not just on the market, but on the personal traits of the agent. We started the year highlighting the 3 Habits of Highly Successful Real Estate Agents. The article lists the first three of 10 traits that top Realtors embody, according to renowned agent and trainer Leigh Brown. We're revisiting Brown's advice and letting you in on the remaining seven habits of highly successful real estate agents.

7. How to Write a Neighborhood Guide
Home buyers may find the perfect dream home online, but they are unlikely to purchase that home until they understand the neighborhood it's built in. Therefore, as a real estate agent, providing a neighborhood profile can go a long way to giving your clients a better understanding of the surroundings. Just what content should a neighborhood profile have? Here are some items to consider to create a positive experience for your website visitors.

8. [Video] How to Find Your Best Listing Prospects
Want to lower your marketing budget while getting better leads? It may sound far-fetched, but thousands of agents are already doing this, thanks to the power of "big data." The trick is in using data to narrow your marketing focus in order to target only those homeowners who are most likely to list their home in the near future. The result is that you're paying to advertise to fewer people, but that those people are more likely to convert into clients.

9. Are You Likeable? 5 Ways to Build Rapport
Agents should not only be focused on making a one-time sale, but also on forming a meaningful connection with a potential client. The benefits of building rapport will bring you not one, but hundreds of sales. So how do you get started? Here are five approaches designed to help you build rapport with your clients:

10. The Ultimate Guide to Facebook Ads
With over 1.94 billion active monthly users, Facebook can be viewed as the one of the greatest advertising markets available for any business, including real estate. Here, we walk you through setting up a business page and give you tips to rise above Facebook's algorithm to reach more individuals organically. Then we show you how to create an ad campaign, select a targeted audience, and understand Facebook Insights, so that you can start benefiting from advertising through social media's leading network.